There is a sense of deretreaty here: walk into any bustling coaching lane in Patna, Kota or Rajkot and you will see the same physics teacher who juggles fee collection on a tattered register behind one desk, firing WhatsApp reminders for an overdue payment at midnight, struggles to record lecture on an unsteady smartphone propped up against a heap of half-opened textbooks wondering why her students in next mohalla are not able to view last week’s notes.
The big edtech players — BYJU’S, Unacademy, Vedantu — were vying for the position of teacher. Classplus placed a different bet: what if instead the tech empowered the teacher?
A single nugget of insight—in 2015, in Noida—had set the stage for one of clearest quietly consequential edtechs in India.
What Is Classplus?
Classplus is a B2B SaaS platform created especially for coaching institutes, independent tutors, and educational content creators. Instead of displacing the educator with an algorithm, Classplus gives them a complete digital operating system — customized mobile applications, course management, payment collection, and student CRM among other things — without even needing a single line of code.
Just call it the “Shopify for educators”. If Shopify provides a small shop owner the backend of an enterprise retailer, Classplus is local coaching teacher with digital clout of a national edtech behemoth.
Started in 2014 by Mukul Rustagi, Bhaswat Agarwal, Nikhil Goel, Vatsal Rustagi, Bikash Dash, Chetan Bulsari and Shubham Sharma the company has become from scrappy startup to a platform where more than 100000 educator are using it and students all around India (millions) follow video content on it.
TheCoreProduct: TheFullStack forEducators
Branded Apps and Websites
Each and every educator on Classplus receives his/her own branded mobile application, no developer, no designer, no wait. It also has the name, logo and identity of the teacher. Students can download an actual teacher app not another platform. This is important: a student opens “Sharma Sir’s App,” they are loyal to the educator, not [the app].
It also features no-code website builder — focus of this article — and templates specifically aimed at coaches and course creators that allow educators to have a professional online presence in a matter of hours.
Live Classes and Content Management
Classplus enables live interactive sessions, pre-recorded video uploads, PDF notes sharing, and assignment distribution – just from a single dashboard. While students still have access to the content, teachers can arrange it by subject, chapter or batch which constitutes the correct learning experience one gets in a physical classroom.
Tests and Assessments
The platform hub includes a complete test-creation engine. It allows the Educators to device MCQ tests, subjective assessments and mock exams, monitor performance batchwise and share results automatically. For the entire exam ecosystem of India (JEE, NEET, UPSC, banking exams), this is not a nice to have, it is the product.
Fee Collection and Financial Management
Payment infrastructure — Classplus has one of the most underrated features in its product. Through the app, teachers can digitally collect fees, set installment plans, track dues and generate receipts — no cash involved. Even for a coaching center dealing with hundreds of students this alone can change the administrative burden.
Student Engagement and Communication
This engagement is carried out by Classplus in the form of WhatsApp automation, push notifications and in-app messaging students as well as parents. Centralized attendance tracking, periodic performance reports and doubt-clearing sessions make it a closed-loop between the educator and learner.
Beyond Academics: The Creator Economy
Expanding into the creator economy is one of the more interesting chapters in Classplus’ story. The platform was originally built for conventional academic coaching but has attracted an eclectic and surprising group of creators, including fitness instructors, kettlebell trainers, lingual coaches, chefs, programmers (which are content-centric learners), and personal finance educators.
This meant that the non-academic space expanded to be responsible for greater than 30% of platform enterprise, with income coming from non-academic creators growing more than double yr over this time final yr. This reflects a larger truth: the tools teachers need look an awful lot like the tools any knowledge entrepreneur needs.
Read Also: Unacademy App | Droven.io Enterprise Tech Innovation
The once, that narrate the STORY
Classplus has raised $249 million in funding from some of the most respectable investors globally including Tiger Global Management, Alpha Wave Global, Sequoia Capital’s Surge, Blume Ventures, GSV Ventures, RTP Global and Times Internet. $65 million was raised in the Series D round only.
In FY24, some of which marks a departure from 73.9 crore rupees lost only one year early, income for tasks arrived at ₹265 crore, representing an almost 360% increment from the previous years (FY23), while misfortunes contracted to facilitate by 57%, denoting a business development with supportability on the skyline. In 2024, annual recurring revenue surpassed ₹110 crore.
These are not vanity metrics. They signify a company discovering product-market fit, optimizing its unit economics, and growing up to be a sustainable business in an industry where several contemporaries imploded upon their own aspirations.
Benefits of Using Classplus for Online Coaching
Classplus — Classplus is an all-in-one platform that makes running your online coaching business seamless. It enables educators to build their own app with their brand so they have a professional look online and do not need any technical skills. The platform has everything from live classes to hosting pre-recorded videos, creating tests and analytics on student performance all under one roof for teachers to effectively conduct their respective coaching. Secure payment integration — easily monetize your courses while keeping track of all earnings! Along with it, Classplus also helps in student engagement using its notifications, doubt-solving features and the way it delivers structured content. This, in turn, saves time and administrative effort while providing educators with the tools to deliver instruction even as they expand their reach to new audiences.
The Geography of Impact
The single most significant statistic in the Classplus story: more than 80% of its educators are from Tier-2 cities and beyond. Jaipur, Bhopal, Varanasi, Coimbatore Silchar and Bikaner.
India has long had a geography issue with its education system. The best coaching centres cluster in big cities. The best teachers migrate to where paying students are! Either those students have to travel too far away, take subpar instruction or go without.
Classplus quietly upends this equation. A competent science teacher from a remote town can now start a digital institute which is connected to the students in 3 states away. The platform not only democratizes access to education, but also income for educators who previously did not have a scalable avenue.
As company leadership has pointed out, the educators on the platform are changing lives of students in remote Tier 3 and Tier 4 towns and villages who had no access to quality teaching earlier.
Acquiring Testbook: The B2C Pivot
Classplus in September 2022, acquired a majority equity stake in Testbook, the test-preparation platform founded by IIT Bombay Alumni and catering to aspirants of government jobs. It was a deliberate evolution in strategy.
Testbook also provided a direct-to-consumer angle to Classplus, where it had always been B2B: selling tools to educators and looking over his shoulder, at one of the biggest mosques in India (and underserved), targeting the millions of young people preparing for government exams such as SSC, IBPS, RRB and state public service commissions.
This forms a flywheel: Testbook offers curated content to students.Classplus enables educators to build on its platform and leads generations of practices useful for teachers.The ecosystem strengthens both ways.
The Road Ahead and AI-Enabled Tools
Since then, Classplus has slowly added artificial intelligence to its repertoire, such as marketing tools that run with AI, campaign analytics and content recommendation systems. The ambition is to build an ecosystem that not just streamlines an educator RICH BUT ALLOWS them TO FLY — recommending what content they should be creating, flagging the students that are likely to churn, timing fee collections.
The firm has also established a bolder regulatory stride by launching the Polaris School of Technology (PoST) to formalise its efforts in institution-building and Inflection Point Accelerator invested in GyanLive for curated content on government job preparation.
In 2024, API integrations with leading edtech platforms enables Classplus to become the connective tissue of India’s larger education ecosystem —the infrastructure-layer that different apps and service plug into.
Why Classplus Matters
The high and mighty tale of edtech is often told through VC money, valuations, and growth rates. Classplus however is a simple and an human story.
That’s the tale of a maths teacher from Gorakhpur who used to teach 40 such students in a rented room and now teaches over 400 such students through her own app. This is a story of a yoga instructor from Indore, who first time learnt how to monetize her skill without flying to Mumbai to make a pitch for deal with content company. It is about a UPSC aspirant in a Bihar village getting the same quality of mock test as would a student sitting in a coaching centre in Delhi.
Classplus is technology reaching the people who need it most, built by those who understood the problem from within.
Conclusion
It is the world largest and most competitive education system on the planet. It lives in its coaching culture: the tutor, the institute, the local classroom. Its the lifeblood of how millions of Indians ready themselves for the futures they are building.
When other companies were trying to use apps to replace that culture, Classplus understood this way early. So it decided to give bigger publicity. Teach you to have a superpower instead of a teacher. That way, let the coach be a coach, and let the tech do the rest.
And in that process, it has created something that deserves more attention than it tends to get: a profitable, rapidly scaling, mission-aligned business that is literally changing the where and how of learning in India.
FAQs
Q1)What is Classplus?
Classplus is a platform for teachers and coaching institutes to run their teaching business online. Teachers can take live classes, upload recorded content, create tests and manage students via their own app with a brand façade.
Q2)How to get started with Classplus?
To start using Classplus, you need to register on its platform, build your profile and customize your app. After that, you can start adding courses and students, and content.
Q3)Classplus asks Do I need technica skills to use classplus?
No, the hard way of building a platform is technology-intensive and needs technical expertise to manage. A platform that makes it easy for educators to navigate their online coaching and manage.
Q4)Going Live on Classplus, Can I conduct live classes?
Classplus offers live classes so you can also teach your students in real time. It also allows you to save in the sessions.
Q5)Can I upload videos that have been recorded?
Yes, you can upload and manage lectures over the app so students can access content at any point in time.
